1. Why use a promotional product?
They are in the public domain, thus guaranteeing that your logo is viewed regularly.
They convey an appropriate image for your company. If you are a technology company then it would make sense for your logo to be displayed on a piece of technology such as a Promotional USB drive.
Advertising works. If it didn’t then firms would not advertise. The more the public are aware of your product, the more likely they are to buy it.
A means of saying thank you and promoting customer loyalty. You are most likely to get repeat business from happy customers. Say thank you to them for their loyalty with a gift such as a promotional pen. It will strengthen the relationship between you.